Applying service quality function deployment for Service Quality study: A case of a long-term car rental and auto leasing company

碩士 === 元智大學 === 管理研究所 === 98 === On the base of service quality, the main theme of this study is to pursuit and builds a model of service quality appraisal in the car rental and auto leasing industry. The research methods integrate “Critical Incidents Technique” and “Quality Function Deployment”. Fu...

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Bibliographic Details
Main Authors: Pei-Yi Chen, 陳佩怡
Other Authors: Ja-Shen Chen
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/38856748191027409147