| Summary: | 碩士 === 元智大學 === 管理研究所 === 98 === The global analog IC market scale grows up steadily at the speed of 15% to 18% every year. According to the data of WSTS, the gross output value of global analog IC industry is probably 30 billion US dollars in 2009. Under such a huge business opportunity, the market share of Taiwan’s analog IC industry takes only 5% to 6% of the global market and will have excellent business prospects under the unanimous limitless growth rate.
Taiwan is in the leading position of global semi-conductor manufacturing industry all the time; therefore it has brought up the environment of IC designs and grown vigorously too. As the driving factors, government policy, industrial trend and marketing requirements have made digit IC to be the mainstream of domestic IC design industry. By having the most intact semiconductor manufacturing supply chain and as the major manufacturers of electronic consumer goods, it’s becoming an ordeal for all the enterprisers of domestic analog IC design connected industry that how to take the above two advantages to increase the global market share.
By using the method of expert interview, this study explores the key successful factors and strategies of Taiwan’s analog IC design industry and following by the AHP ?Analytic Hierarchy Process? to build up infrastructure, level and as the consistency examination of quantization.
According to the result of this study, there are seven successful strategies of Taiwan’s analog IC design industry, which are「collect of talents」、「customization service」、「build up R&D platform」、「new manufacturing process development」、「inviting customers to become shareholders」、「domestic and international academic cooperation」、「obtaining domestic and international certifications and patents」orderly. Hoping the above conclusions can bring a new thinking and direction for Taiwan’s analog IC design industry and the newly founded enterprises.
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