The effect of Competitive Strategies and Science Technology Innovation on Supply chain management of Computer Corporation—A case study of ODM company

• Main Authors: Ju- Lan Teng, 鄧如嵐
• Other Authors: 湯玲郎
• Format: Others
• Language: zh-TW
• Published: 2010
• Online Access: http://ndltd.ncl.edu.tw/handle/85611896955582334620

碩士 === 元智大學 === 管理研究所 === 98 === Recently personal computer industry became a high competitive market; Computer Corporation follows the competitive strategies and applies to technology innovation methods to help the case study ODM Company of this thesis (case subject) and make a continuity improvement on supply chain management ability. Consequently, Computer Corporation builds up the irreplaceable sustained competitive advantage. Computer Corporation and case study subject also create a very closely connected and inseparable strategic partner relationship to support Computer Corporation to act as a leader in the field of PC industry. The study purposes of this thesis include: Firstly, to find out the competive strategies and technology innovation applications of Computer Corporation, and the competitive strategies of ODM’s major competitor named Foxconn. Next, to study these three factors how to bring about the impact in ODM abilities of R&D, Purchasing, Manufacturing, Logistic, Marketing and Financing. And these five kinds core competence how to create benefits on ODM supply chain management of the case subject and affect the competitive advantage of Computer Corporation. By having a case study of actual corporation process and technology innovation applications between ODM Company and Computer Corporation, not only make thousands of supplies in the supply chain of Computer Corporations would have a chance to know the key performance index between Computer Corporation & ODM in which to create a new supply chain management rules by technology innovation applications; but also to introduce the successful working model to other companies in Taiwan IT industry, so we can expect to see more innovation and breakthrough in the future. 　　The thesis selected object is a Desktop ODM Company. Firstly, we gathered and discussed the related literatures and compliance with PC industry analysis；Secondly, we collected and analyzed plenty data and finance report from case object and Computer Corporation. Finally, accordingly to interviews with exports and senior managers which hold responsible position for upon five kinds of ODM/OEMs abilities of subject, we came out the conclusions can be summarized as follow: 1. Computer Corporation competitive strategies directly and clearly affect in ODM/OEM abilities. 2. Computer Corporation created total seven kinds of Technology Innovation Methods directly and clearly affect in ODM/OEM abilities .Based on different Innovation Types (Product Innovation、Procedure Innovation ) and Innovation Class (Incremental Innovation Distinctive Innovation Breakthrough Innovation). 3. The competive strategies of major competitor named Foxconn have certainly affected in ODM/OEM abilities. 4. The ODM/OEM abilities will bring up supply chain management benefits and directly and clearly in affect in competitive advantage of Computer Corporation.