Building Brand Equity for Hacomy A Case Study on an Art Manufacturer in Vietnam
碩士 === 美和科技大學 === 經營管理研究所 === 99 === The 21st century is considered the competition century between economies. Especially, compete between firms more and more fiercely. Many companies say that they have a strong brand, but in reality what they have is a name of goods. That could also be a name table...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/78030651118497648731 |