Building Brand Equity for Hacomy A Case Study on an Art Manufacturer in Vietnam
碩士 === 美和科技大學 === 經營管理研究所 === 99 === The 21st century is considered the competition century between economies. Especially, compete between firms more and more fiercely. Many companies say that they have a strong brand, but in reality what they have is a name of goods. That could also be a name table...
Main Authors: | Vo Thanh Sang, 武青商 |
---|---|
Other Authors: | Wei-Shuo Lo |
Format: | Others |
Language: | en_US |
Published: |
2010
|
Online Access: | http://ndltd.ncl.edu.tw/handle/78030651118497648731 |
Similar Items
-
The Study of Brand Building Issues for Handicraft Enterprise - an Example of Water Hyacinth Product in Vietnam
by: Ngoc Trang Vo, et al.
Published: (2019) -
The Impact of Brand Equity on Employee’s Opportunistic Behavior: A Case Study on Enterprises in Vietnam
by: Quang Bach Tran, et al.
Published: (2021-04-01) -
Developing a new premium building material brand in Vietnam - A consumer-based brand equity approach
by: Tsai-jung Chen, et al.
Published: (2013) -
The Impact of Brand Equity on Post-Purchase Intention: A Case Study in Vietnam
by: Tran Trung Hieu, et al.
Published: (2016) -
Effects of Social Media Communication on Brand Equity of “Made in Vietnam” Labels on Facebook and Purchase Intention
by: Dinh, Thanh-Cong, et al.
Published: (2015)