The antecedent of Customer Loyalty in Medical Ortopedic Support Industry

• Main Authors: Po-Hsuan Wu, 吳柏萱
• Other Authors: Ing-Long Wu
• Format: Others
• Language: zh-TW
• Published: 2011
• Online Access: http://ndltd.ncl.edu.tw/handle/97781911989188189340

碩士 === 國立中正大學 === 高階主管管理碩士在職專班 === 99 === Customers with loyalty is so-called the best customer base, so this study collects domestic and overseas literatures and adds into the characteristics of medical orthopedic support industry, which is related user life safety, to take customer satisfaction as intermediate variable then extends dimensions of product price, product quality, and cooperate image to research the antecedent of customer loyalty in medical orthopedic support industry. The outcome from this study is through questionnaire data collection and statistic analysis to test and verify hypotheses then obtain the following conclusions: 1、Product price is no positive and significant influence against customer satisfaction. The possible reasons are medical orthopedic support customers who take healthy protection and life safety as the primary concern, and trust medical professionals and think product function is important, even they can not accept product price, they are still willing to pay for medical orthopedic support once have actual needs. 2、Customer satisfaction will be affected by customers’ satisfaction to product quality of medical orthopedic support. 3、Cooperate image of medical orthopedic support manufacturers will affect customers’ evaluation to product quality. 4、Customers’ identification to cooperate image of medical orthopedic support industry will affect customer satisfaction and customer loyalty. 5、Customer satisfaction has positive and significant influence against customer loyalty. That means satisfaction increase may brings much higher loyalty. Key words: customer loyalty, customer satisfaction, medical orthopedic support industry.