| Summary: | 碩士 === 長庚大學 === 企業管理研究所亞太營運管理組 === 99 === Through the foreign regulations in the evolution of video fire detection systems to explore and research, and using video image detection system (hereinafter referred to as VID) as an example, it should consider the environmental impact of its factors, differential national legal restrictions and system reality test adjustment. This study hopes to identify the VID product marketing promotion strategies through the following researches:
1.Explore the engineering side as well as end users of product awareness for the VID
2.From promote angle into the project design for the VID products operation
3.Explore the motivation and basis for selected the VID product of end users
4.Public sector should play what kind of roles at the new product, the new technology and new engineering methods between the engineering design and user-side
The sample selection based on the criteria established in this study to establish sampling, and respondents in the representation of the user terminal is already installed for jobsite or representative of the potential. Engineering design side are focus on design engineering consultants from upstream to downstream, electrical engineers, professional engineer with license and senior designer. Qualitative research as a basis for end user and engineering design, we use questionnaires to collect data. We use thematic analysis for data collation and analysis to show the real data obtained in this study. At last we proposed the suggestions for VID product marketing and promotion strategies to reference.
This study found that both sides for VID product exploration comparison information, part of the view, are the same and it would be beneficial for the promotion of VID product marketing, inconsistent part of the view for engineering side, VID factory or agent should be further strengthened in the future. Engineering design and user-side for the questionnaire, we generalized "worthy of discussion and more unique views ". These views would be conducive to the promotion VID product marketing, to provide the second generation of VID R&D proposed and system integration and application of reference in the future.
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