The Study of Re-purchase Intention of Online Group-Buying on the Expectation-Confirmation Theory
碩士 === 長榮大學 === 資訊管理學系碩士班 === 99 === Online group-buying has become a popular consuming approach, attracting a large number of consumers to purchase products collectively due to the reduced price in an expected volume order. This new consuming mode usually focuses on the economic value in the market...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/70851556399300562694 |