Innovative marketing on the perceived value of research and tourism attraction on the tourist facility
碩士 === 中國科技大學 === 運籌管理研究所 === 99 === Innovative marketing on the perceivedValue of research and tourism attraction On the tourist facility Abstract In this study, "innovation marketing " used in the factory tour and tourism attraction on theperceived value of the association, the stu...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/93858204279340847087 |
| Summary: | 碩士 === 中國科技大學 === 運籌管理研究所 === 99 === Innovative marketing on the perceivedValue of research and tourism attraction On the tourist facility
Abstract
In this study, "innovation marketing " used in the factory tour and tourism
attraction on theperceived value of the association, the study of innovation in the use
of industry marketingfor tourism attraction and the influence of perceived value; of
more than 20 years of age to be Interview A random sample survey carried out to
obtain 289 questionnaires; found the factory tour of the young people and tourists
with a college of education level dominated.
The innovative marketing to event marketing and experiential marketing is most
effective;and innovative marketing has a positive effect on perceived value;
innovative marketing impact on the perceived value but positively impact tourism
attraction; InnovativeMarketing on the tourist attraction was a positive correlation.
Key word ： Factory Tour，Innovative Marketing，Perceived value，
Tourist attraction
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