Innovative marketing on the perceived value of research and tourism attraction on the tourist facility

• Main Authors: Ko Chien Chen, 甄克堅
• Other Authors: 潘東豫 博士
• Format: Others
• Language: zh-TW
• Published: 2011
• Online Access: http://ndltd.ncl.edu.tw/handle/93858204279340847087

碩士 === 中國科技大學 === 運籌管理研究所 === 99 === Innovative marketing on the perceivedValue of research and tourism attraction On the tourist facility Abstract In this study, "innovation marketing " used in the factory tour and tourism attraction on theperceived value of the association, the study of innovation in the use of industry marketingfor tourism attraction and the influence of perceived value; of more than 20 years of age to be Interview A random sample survey carried out to obtain 289 questionnaires; found the factory tour of the young people and tourists with a college of education level dominated. The innovative marketing to event marketing and experiential marketing is most effective;and innovative marketing has a positive effect on perceived value; innovative marketing impact on the perceived value but positively impact tourism attraction; InnovativeMarketing on the tourist attraction was a positive correlation. Key word ： Factory Tour，Innovative Marketing，Perceived value， Tourist attraction