The Study on Tourists'' Intention of Taijiang National Park

• Main Authors: Jui-Yen Tsai, 蔡瑞晏
• Other Authors: Hui- Ling Cheng
• Format: Others
• Language: zh-TW
• Published: 2011
• Online Access: http://ndltd.ncl.edu.tw/handle/g85vst

碩士 === 嘉南藥理科技大學 === 環境工程與科學系暨研究所 === 99 === The aims of national park are to protect the unique natural scenery, wildlife and historical sites, and provide the leisure and research. Taijiang National Park for the newly formed recently, is the eighth but also the first from the bottom up, the concept of coexistence with local national park of Taiwan. In this study, we investigate the tourists of Taijiang National Park to understand the perceptions of tourism as a reference for improvement. Use SPSS17 Chinese software package for the statistical and data analysis, the findings of the basic tourist information, men slightly more than women, mostly in middle and young age, students, college education, and living in southern Taiwan. The main motivations of the respondents are relaxing, signs and badges are the most important but also the most satisfying recreational facilities. Medical care measures are the most important public facilities, but satisfaction is low. In the explanation facility, the most important is the interpretative signs and most satisfied with the narrator. Need most narrators explain the natural environment, but monuments and sites have not been proper promotion and attention. By the trip, most visitors will pass a positive message to other people, recommend to friends and relatives, and willing to visit again. In the IPA analysis, visitors have a high evaluation for open spaces, signage, interpretative signs, parking, trails and lighting facilities, and expect to continue to maintain the quality. Trash, water rescue equipment and medical measures are in urgent need of improve.