| Summary: | 碩士 === 正修科技大學 === 經營管理研究所 === 99 === CHIA JEI TECHNOLOGY BUSINESS Company LTD. located at Kaohsiung and started trading its shares on 2002 in Taiwan Stock market. Its main products are preventive health supplements, and it plays an important role of a direct multi-level marketing company. Direct sellers are not only customs but also solicitors for direct marketing company; therefore, direct sellers’ loyalty is most important relationship to direct marketing company. In this study, an investigative questionnaire designed from perspectives of literature and expert is used to examine the direct sells’ opinions about Chia Jei Company's image, main products, system, service and Training. The Kano’s two-dimensional quality model is used to categorize the associated feature of core capabilities of Chia Jei Company’s total quality. Next, an integration of Kano model and Quality Function Deployment (QFD) is used to construct the quality house of relationship between voice of custom and voice of Engineering. Using QFD, we try to provide the strategy to make Chia Jei Company's competitive ability better by improving the direct sellers’ satisfaction.
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