The Study on the Influence of Product Information、Advertising Messages and Framing Effect on Consumers’ Purchasing Intentions- Case study of Rainbow manufacture Company
碩士 === 正修科技大學 === 經營管理研究所 === 99 === Advertising has long been seen as one of powerful marketing tools, especially when the furious market competence grows and plenty of advertising can be easily found around us, therefore the business owners do their best to catch the consumers’ eyes and try to com...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/88254569088965918281 |