The research of Customer Satisfaction for Kindergarten Swimming Teaching-The Example used is O-Win-Onw Swimming School in Hsinchu

碩士 === 中臺科技大學 === 文教事業經營研究所 === 99 === This purpose of this study is to explore the parents’ satisfaction level of the swimming teaching programs of kindergarten in Hsinchu City, follow by the discussion of how parents with different backgrounds would make an impact on the swimming teaching programs...

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Bibliographic Details
Main Authors: Yu-nien Chang, 張玉年
Other Authors: Wei-tang Wei
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/10726850260647631701
Description
Summary:碩士 === 中臺科技大學 === 文教事業經營研究所 === 99 === This purpose of this study is to explore the parents’ satisfaction level of the swimming teaching programs of kindergarten in Hsinchu City, follow by the discussion of how parents with different backgrounds would make an impact on the swimming teaching programs;and further, to evaluate the effectiveness of the swimming teaching programs. This study adopted the method of documentary analysis as the theoretical base of the investigation to conduct data collection and analysis by questionnaire survey and interviews. The questionnaire survey took the form of “the parents’ satisfaction level of the swimming teaching programs of kindergarten in Hsinchu city” as the investigation tool;and the survey target were selected from the parents in Hsinchu city area by convenience samling.266 copies of the questionnaire were sent out to parents, 266 valid copies were returned. The effective return rate was 89% with 236 effective copies. The collected data are analyzed by the statistic software set SPPS12.0, where the related statistic tests, like the percentage, the mean, standard deviation, single variable analysis, and test are used. Research results are as follows: 1. Kindergarten parents are leaning towards “satisfied” in the satisfaction research. 2. Of the five major parts, “learning effectiveness” shows the highest satisfaction rate. 3. For the “learning environment and hardware” aspect, the quality of the water in swimming schools also shows the highest satisfaction rate. 4. For the “teaching quality” aspect, the coach’s license shows the highest satisfaction rate. 5. For the “learning effectiveness” aspect, the students’ muscle development shows the highest satisfaction rate. 6. For the “parents-teachers communication” aspect, the administration supplying suitable service shows the highest satisfaction rate. 7. For the “teaching attitude” the coach reminds the students warming up before the swimming class shows the highest satisfaction rate. 8. Whether children participate in swimming competitions or not, “Parent-teacher communication” and “learning attitude “shows great different. 9. Age, sex, occupation, income, education, whether or not, parents join the children: all the above don’t show much difference.