The Study of Hotel Industry Innovation Business Model

• Main Authors: Kuei-Yi Tsou, 鄒貴懿
• Other Authors: Yuh-Yuan Guh
• Format: Others
• Language: zh-TW
• Published: 2011
• Online Access: http://ndltd.ncl.edu.tw/handle/76272939338583687513

碩士 === 中原大學 === 企業管理研究所 === 99 === Hotel has gradually evolved from original simply rooms for stay to today’s representation of lifestyle and enjoyment. Hotel industry should base on customers’ demands to create new value, new products, and make consumers to have new experiences and feelings. Innovative business models will help companies get rid of the Red Sea competitive market so that companies will maintain competitive advantages and create more profit margins. This study used multiple cases study in accoudance with the Taiwan Tourism Bureau’s different types of hotels, such as international tourism hotels, general tourism hotels, general hostels and home-stay hotels, and selected representative five cases respectively to research their innovative ideas and practices by 8 dimensions of the business mode which Voelpel, Leibold and Tekie proposed in 2004: business value proposition, core strategy, resource deployment, organizational design, value network, product design, sales mechanism, the wealth potential. Finally, we adopted grounded theory to induce systematically the interview primary daya from 5 hotels to construct a conceptual framework which includes eight dimensions of hotel innovative business model. This mode can help us to understand the practical paradigms of different types of domestic hotels’ business model.