Relationship between Cultural Support and Cultural Development of Cultural and Creative Industry - Key Success Factors Perspective of the Five Major Cities in Taiwan

• Main Authors: Wen-Hsin Lin, 林玟馨
• Other Authors: Horng-Der, Leu
• Format: Others
• Language: zh-TW
• Published: 2011
• Online Access: http://ndltd.ncl.edu.tw/handle/62506514873859466464

碩士 === 中原大學 === 企業管理研究所 === 99 === The trend of promoting creative city has risen recently: the old cities need to be remodeled; the new ones require excellent reputation. Whether prosperous or not, the cities are expected to be endowed with creative energy and chances of transformation by investing cultural resources to proceed the path of sustainable development. Taiwan, on the other hand, lagging behind international metropolis in being creative, has pursued performances of city creativity, hoping to increase cultural atmosphere by placing numerous resources and to develop cultural and creative economy by practicing cultural and creative industry. This study therefore aims to explore the relationship between cultural support and cultural development of cultural and creative industry. Related variables are selected in this thesis, including: (1) cultural support is divided into ‘policy support’, ‘infrastructure support’, ‘system support’ and ‘local support.’ (2) Cultural development is classified into ‘industry development’, ‘market development’ and ‘extension development.’ (3) Five special municipalities of Taiwan are chosen as cultural and creative cities. (4) Key factors of success contain ‘personnel factor’, ‘society factor’, ‘policy factor’ and ‘development factor.’ This research adopts a questionnaire survey which recycles effective questionnaire 205 and finds that: (1) there is a close relationship between cultural support and cultural development of the five major cultural and creative cities of Taiwan. Cultural support and cultural development of Taipei City are especially better than those of New Taipei City and Tainan City. (2)The personnel factor can influence the relationship between local support and extension development. With more interfielding talent and sufficient elites in cultural and creative industry, the satisfaction of extension development remains the same regardless of the degree of local support. (3)There is no evident difference among the key factors of success of Taiwan’s five major cultural and creative cities, but the primary element can be development factor. Also, it can be seen that the five major cities already held these key factors when promoting cultural and creative industry.