Consumers’ Personal Traits and Their Interior Design Preferences: Case Study of Living Rooms

• Main Authors: TSU-LI CHEN, 陳足理
• Other Authors: CHIAN-YEUN CHANG
• Format: Others
• Language: zh-TW
• Published: 2011
• Online Access: http://ndltd.ncl.edu.tw/handle/39379957557287997404

碩士 === 中原大學 === 室內設計研究所 === 99 === Abstract In the alleged modern society, living standard and quality to most people have surpassed mere sheltering demands; their consumption initiatives shift more or less to individuality, in addition to preferences. Even though interior design is custom made underlying a designer’s perceptual value, it is observable that they are often times dominated by the clients’ personal traits, or shaped according to egotistic values eventually. Thus, design outcome of unique cultural group and preferences reflected the intention of their owners and users to an observable extent. The distinction turns into a hurdle to the practice of interior design; there seems to be a need to better serve the client via more concrete acknowledgement of what they expect. To come to grips with the variety of perception, this study conducted a survey and interview of respondents. The subjects are asked to review 18 design patterns both quantitatively and qualitatively. Through data analyses, it is found that the most preferred design styles include, “All-White,” “Deco Look,” and “Natural and Relaxing.” The traits of those who take to the first type of style, include holistically, young single male, utilitarian, design related experts, and white-color worshipers. Comparatively distinctive to the previous group, those who are lured to “Classical and Exquisite” reveal such traits as middle-age, South-eastern Chinese, high school graduates, and Western culture lovers. As a whole, the majority of respondents show highest appreciation toward “modern” design styles; in addition, sharp distinction as to the preferences can be found in the perspectives of age, vocation, and social levels. Educational and cultural backgrounds take less effect on respondents’ preference toward interior design than personal economical capability.ead education and cultural influence are more critically affects an individual’s choice.