An Empirical Investigation of Purchase Intention of Counterfeit Luxury Brands in China: The Moderating Effect of Price Sensitivity
碩士 === 清雲科技大學 === 國際企業管理研究所 === 99 === With advances in information technology, counterfeiting becomes more serious and technology developed to promote piracy, counterfeiting quality, network issues such as illegal downloading behavior of emerging Asian countries, especially mainland China'...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/08517550512880429407 |