Research on Tourism Recreation Industry and Outdoors Teaching Market InnovationTake Chin-Shui and Ta-Chia as examples

• Main Authors: Shih-Lung Liao, 廖石龍
• Other Authors: Kuo-Qin Yan
• Format: Others
• Language: zh-TW
• Published: 2011
• Online Access: http://ndltd.ncl.edu.tw/handle/31182773917377395531

碩士 === 朝陽科技大學 === 企業管理系碩士班 === 99 === The purpose of this study is to understand two points: First, the problems which elementary- school teachers and people in tourism field may currently have when holding outdoor educational activities. Second, the demand of intermediary platform for holding outdoor educational activities. For the study, we surveyed in the Cingshuei and Dajia area, Taichung City. The data was collected within the 300 feedbacks from the teachers and 216 feedbacks from the people in the business. We analyzed the data by the method of frequency distribution and cross-matching, and found out the following result: The main problems teachers would have are concerning students’ safety, location-find difficulty and professional tour guide deficiency. The main problems people in the business would have are difficulty to solicit business from school or private educational institute, difficulty to control the behaviors of the students, worrying of students’ safety & difficulty to plan contents of the activities. When it comes to the acceptance level of the platform and intention to use it, the data shows that 87.1% of the teachers would need it and 89% would be willing to use it. In the meantime, the number came out with 88.1% and 94.7% for the people in tourism field. As we can see from the statistics, both groups have needs for the platform. At last we found out what each group would need from the platform: For teaching group, they need information of various places for the activities, plan for the activities and design of the learning menu. For the business group, they need activity contents matched with teaching material, building of the knowledge database and the park and matching with the potential customers online.