The Innovation Strategy of The Business of Outer Wall Renews for Taiwan Obsolete Hotel – In Case of Onward Technology Corporation

• Main Authors: Wen-hsin Hsu, 許文信
• Other Authors: Kuo-qin Yan
• Format: Others
• Language: zh-TW
• Published: 2011
• Online Access: http://ndltd.ncl.edu.tw/handle/62222791499202201158

碩士 === 朝陽科技大學 === 企業管理系碩士班 === 99 === The external wall renewal, material of appearance modeling, engineering methods design and engineering interface design are the optimum ways to upgrade the construction quality, reduce the construction cost, boost business benefit and create engineering margin for obsolete hotel building engineering. Nowadays, faultless and detailed appearance planning and construction is the most effective way to stimulate customers invest in the obsolete hotel renewal. This study uses " The integrated innovation strategy of outer wall renewal for obsolete hotel "as a subject to study the innovative strategies of integration materials of renovation engineering, related engineering methods, processes and interfaces handling, to expect the construction quality upgrade for the outer wall renewal of domestic obsolete hotels. The main content of this research includes: 1.The application of Baroque style architectural appearance and line board of the modeling, used by the material of Alkali Resistant Glass Fiber (GRC) molding line, to research and explain the practicability of outer wall renewal for obsolete hotel. Probe into how the change of the external policy environment drive the trend of obsolete hotel renewal and affect the Enhance Tension Glass fiber Reinforced Cement material and the innovative strategy development of outer wall modeling line industry in Taiwan. 2.Introduction of innovative integration of engineering method and process of outer wall of obsolete hotel renewal. 3.The feasibility and cost evaluation of new and traditional engineering methods. The cost and the construction quality are not always in positive relation. The average materials can also create good result if the construction is performed well. The content of the “integration process” model has been verified by the obsolete hotel renewal appearance planning market. It is not only welcomed by the hotel industry, but also establishes credibility for companies and obtains a considerable profit. Three GRC material manufacturers mentioned on the essay are provided the best materials for the outer wall renewal. In recent years, many suppliers suffer from the server cost-rasing of raw material in construction industry, but the GRC modeling material features time and manpower saving for outer wall renewal market. Via SWOT analysis and Five forces analysis, the study figures out the strengthens, weakness, opportunities and threaten of three manufacturers, and reciprocally proved by the Five forces analysis. The growth of these leading enterprises and their strategies of competitive advantage are the good examples for Onward Technology Corporation.