| Summary: | 碩士 === 大葉大學 === 運動事業管理學系 === 99 === The purpose of this study was to investigate the influence on team’s support and watching willingness by game-fixing scandals of Chinese Professional Baseball League. The subjects are the fans of Brother Elephants from central Taiwan region, and a convenient sampling method issued 550 questionnaires, returned 537 copies, 7 were invalid questionnaires, a total of 530 valid questionnaires, returning rate was 96.4%. After statistical analysis, the results indicated: 1. After the game-fixing scandals, the Brother Elephants’ fans are still medium to high level of support, the Brother Elephants’ fans will still watch the game in high willingness in the future. 2. Different educational level, occupation, personal monthly income, watch times on the scene, watch times on TV, support history and join the club of the Brother Elephants’ fans have significant differences on team support and watching willingness; and fans in different ages has a significant difference on team support. 3. Fan’s team support has a significant positive correlation with watch willingness. 4. Fan’s team support has a significant positive predictive power, and the combined prediction variance of watch intention is 39.2％. Finally, based on the findings, this research would make appropriate recommendations for team operations pellets in the future.
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