The Influences of Message’s Trust on Brand Identification on Badminton Consumer ─ Using Word-of-Mouth as Moderator
碩士 === 大葉大學 === 運動事業管理學系 === 99 === More and more consumers often search for other people’s experience for the certain product through internet to reduce the risk and uncertainties when buying the new products. The aim of this research will to investigate how the message trust could influence badmi...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/70191692875367243233 |