The Impact of Advertising Expense to Investors’ Investment Will-For Example as a Web Page Advertising

• Main Authors: Min-Han Tsai, 蔡旻翰
• Other Authors: Chiung-Yuan Hu
• Format: Others
• Language: zh-TW
• Published: 2011
• Online Access: http://ndltd.ncl.edu.tw/handle/74292948678588173571

碩士 === 大葉大學 === 會計資訊學系碩士班 === 99 === The time for internet is coming. In the internet, more and more information spread like wildfire. Accounting to eMarketer’s paper-"online advertising spending projections ". PricewaterhouseCoopers(PwC) reports on advertising spending. The result of an investigation, they predict online advertising spending will reach USD$ 3,720,000,000 in 2013. The internet advertising more influence upon our live. This purpose of this study is to explore the relation among interenet advertising ,traditional advertising and investors’ investment will. The study survey .The empirical result shows that It partially effect of the interenet advertising and investors’ investment will. But It less effect of the traditional advertising and investors’ investment will. If Companies issue shares in order to obtain more funds, Before the issuance of shares, the study can provide company for reference.