The Relationship among Celebrity Involvement,Perceived Value and Travel Intention
碩士 === 大葉大學 === 管理學院碩士在職專班 === 99 === Film-induced tourism has become a trend recently with the flourishing develop-ment of film and entertainment industry, making many celebrities famous around the world and thus stimulating the demand for global travel markets. It’s obvious that well-known actors...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/42755582302676009587 |