A Study of The Effect on Brand Image and Product Quality on Customer Loyalty to Well－Known Imported Infant Formula
碩士 === 大葉大學 === 管理學院碩士在職專班 === 99 === In the competitive environment of the infant formula industry, establishing a good brand image, commiting to product quality improvement and strict control, and raising the evaluation of consumers on the overall quality customer loyalty, have become issues th...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/70728828097770087253 |