Identifying the Key Influence Factors of Direct Sellers on Selecting The Multi-Level Marketing Companies Using AHP－A Case Study on Company A

• Main Authors: Chang,ChaoHui, 陳昭惠
• Other Authors: Tseng, Ching-Chih
• Format: Others
• Language: zh-TW
• Published: 2011
• Online Access: http://ndltd.ncl.edu.tw/handle/56436443056385524070

碩士 === 大葉大學 === 管理學院碩士在職專班 === 99 === The purpose of this thesis is to identify the key factors that influence direct sellers’decision making mechanisms on their selection of multi-level marketing companies using AHP, with reference to the direct sellers' suggestions while managing and expanding their marketing network. This study focuses on independent distributor of A Company, and the following conclusions were compiled after carrying out market research surveys with investigative questionnaries and the data statistically analyzed. First, the most significant factor that entices the direct sellers to subscribe to the multiple level marketing company is the robust corporate image. Second, the commitment of the affiliation and an equitable system that focuses on mutual trust to promote enhanced management performance. Third, the excellent pruducts quality which includes tangible and intangible quality of service. Fourth, the access to expanded markets that the affiliation engenders. Fifth, the innovative system of return and exchange of goods with an Industry Standard no-quibble guarantee. Finally, the analysis and conclusions were made according to the results of this study, and suggestions were given to future reaserchers for reference.