The Impact of Personality Trait and Social Network on Consumer''s Behavior－A Study of University Students
碩士 === 逢甲大學 === 企業管理所 === 99 === In recent years,college students everywhere in Taiwan, while students have been spending power of many business owners are quite concerned about the issue.Kotler (2006) pointed out that if the company can be found those who have many friends, curiosity and like the f...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/04906235849479766865 |