| Summary: | 碩士 === 逢甲大學 === 國際貿易所 === 99 === In today’s ever developing e-commerce world, the success of any enterprise strongly depends on its chosen business model. Since the peculiarities of each firm’s external and internal environment differ drastically, sometimes it is difficult to find a unified scheme for any organization to implement. Therefore, the purpose of this study is to create a universal business model, the Integrated Business Model for E-Commerce, which could be applied to any business. This Model consists of nine main categories, which in their turn are subdivided into different business models. Through its major characteristics:1) it can be implemented for the analysis of any business; and 2) it can be used for the future investment purposes; the Integrated Business Model will serve companies as an efficient tool in the analysis and evaluation of their business.
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