A study on the Relationships between Price and Preference of Building Facades at Taichung City
碩士 === 逢甲大學 === 景觀與遊憩碩士學位學程 === 99 === Many factors affect real estate prices. Different people have different evaluations of building exterior image, may have different preferences. The scope of this study was in Taichung City. On the basis of building facades, forty photographs were randomly selec...
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ndltd-TW-099FCU053580092015-10-21T04:10:28Z http://ndltd.ncl.edu.tw/handle/59308557800663845563 A study on the Relationships between Price and Preference of Building Facades at Taichung City 台中市住宅建築外觀偏好與價格關係之研究 Pei-Ling Hsieh 謝珮齡 碩士 逢甲大學 景觀與遊憩碩士學位學程 99 Many factors affect real estate prices. Different people have different evaluations of building exterior image, may have different preferences. The scope of this study was in Taichung City. On the basis of building facades, forty photographs were randomly selected. Using survey research to understand how testers measure their evaluations, feelings and preferences by building facades. The design of questionnaire using Likert''s Scale with the Semantic Differential method, contained twenty-two adjectives items and one preference item. The results showed that testers have a high degree of preference for the building facades with new and bright and a low degree of preference for the building facades with old, simple, dull and ugly. By using seven types of building facades image evaluations and preferences for the correlation analysis, the results are highly relevant. According to hedonic price model, the reaserch assumed a linear regression model to observe if building properties and preference affect the real transaction price. The results of study reveal the whole image of building facades, whether beautiful or not, most likely to affect the subject''s preferences. The appearance and texture of building facades affects tester’s judgement on prices, but it has a tiny relevance to real prices. In other words, the degree of people’s preference may not be a critical factor in real world transactions. 李英弘 2011 學位論文 ; thesis 100 zh-TW |
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碩士 === 逢甲大學 === 景觀與遊憩碩士學位學程 === 99 === Many factors affect real estate prices. Different people have different evaluations of building exterior image, may have different preferences. The scope of this study was in Taichung City. On the basis of building facades, forty photographs were randomly selected. Using survey research to understand how testers measure their evaluations, feelings and preferences by building facades. The design of questionnaire using Likert''s Scale with the Semantic Differential method, contained twenty-two adjectives items and one preference item.
The results showed that testers have a high degree of preference for the building facades with new and bright and a low degree of preference for the building facades with old, simple, dull and ugly. By using seven types of building facades image evaluations and preferences for the correlation analysis, the results are highly relevant.
According to hedonic price model, the reaserch assumed a linear regression model to observe if building properties and preference affect the real transaction price. The results of study reveal the whole image of building facades, whether beautiful or not, most likely to affect the subject''s preferences. The appearance and texture of building facades affects tester’s judgement on prices, but it has a tiny relevance to real prices. In other words, the degree of people’s preference may not be a critical factor in real world transactions.
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author2 |
李英弘 |
author_facet |
李英弘 Pei-Ling Hsieh 謝珮齡 |
author |
Pei-Ling Hsieh 謝珮齡 |
spellingShingle |
Pei-Ling Hsieh 謝珮齡 A study on the Relationships between Price and Preference of Building Facades at Taichung City |
author_sort |
Pei-Ling Hsieh |
title |
A study on the Relationships between Price and Preference of Building Facades at Taichung City |
title_short |
A study on the Relationships between Price and Preference of Building Facades at Taichung City |
title_full |
A study on the Relationships between Price and Preference of Building Facades at Taichung City |
title_fullStr |
A study on the Relationships between Price and Preference of Building Facades at Taichung City |
title_full_unstemmed |
A study on the Relationships between Price and Preference of Building Facades at Taichung City |
title_sort |
study on the relationships between price and preference of building facades at taichung city |
publishDate |
2011 |
url |
http://ndltd.ncl.edu.tw/handle/59308557800663845563 |
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