A Resourced-Based View Investigation for the Competitive Advantage of Environment Testing Facilities in Taiwan

• Main Authors: Nao-neng Hsieh, 謝昊能
• Other Authors: none
• Format: Others
• Language: zh-TW
• Published: 2011
• Online Access: http://ndltd.ncl.edu.tw/handle/58090621330048575945

碩士 === 逢甲大學 === 經營管理碩士在職專班 === 99 === Environmental testing facility is a trade created by law as the result of Taiwan EPA’s embodiment to mandate voluntary testing and filing of polluters. The current accreditation and license regulations serve a pivotal role to the value chain of this particular trade. This study is to employ Five Competitive Edge Approach to analyze the background infrastructure of the trade and to investigate factors dominating competitive strategies employed by those facilities. Via the resource-based view point, this study also investigates how and what the individual facilities indentify their own inner core characteristics in order to facilitate sustainable and competitive advantage to consolidate their own idiosyncratic power within the value chain of this chartered trade. Environmental testing facilities is highly regulated by law in Taiwan and, therefore, owing to void of alternative resource, factors, such as low price bargaining power of data user, low threatening power of novice facilities and middle brow price bargaining power of major data providers, have rendered the well-established facilities to face among themselves the testing ground of their killer competitive strategies. This study includes six case interviews with the senior and high level managers of six environmental testing facilities and thus develops demographic competitive profiles of facilities in terms of optimal competitive strategies and the resource conditions that are thought to foster these strategies, and concludes that; market differentiation benefit those who acquire unique, rare or sophisticate testing technologies to maintain early-bird advantage; and therefore, sustainable growth of those facilities can be characterized by the management team and their organizing power and efficiency of establishing novel testing capabilities. Furthermore; focused differentiation strategy dominates testing market on commissioned survey program or site specific projects that, besides better turn-around time efficiency, distinguishes optimal project management and coordination skill. Focused cost-effective strategy may specialize certain types of pollution testing but it is also heavily rely on assorted partnership in order to meet the progressive and mostly versatile regulations of environmental pollutions.