The Business Strategies of Mobile Telecommunication Industry

• Main Authors: Sheng-Guang Lo, 羅勝光
• Other Authors: Feng-Jyh Lin
• Format: Others
• Language: zh-TW
• Published: 2011
• Online Access: http://ndltd.ncl.edu.tw/handle/99067041757368318657

碩士 === 逢甲大學 === 經營管理碩士在職專班 === 99 === The rapid development of the telecommunication industry has seen an increasing demand for mobility services (voice) but due to the intense competition, the industry faced possible market saturation and depleting profit margin. Hence, in order for companies to survive and excel in this field, they must introduce and target to launch new innovative services. How the telecommunication business enterprises innovate new business models, and establish new competitive advantage, the business mindset, strategic positioning is crux of the matter. In Porter’s Competitive Strategies, the objective of competitive strategy is to be different. In other words, when a business manager establishes a different set of business activities, provides a unique set of values to customers, can it thus have a unique competitive advantage. This thesis investigates the development of Asia Pacific Telecom, its strategic positioning, internal competitiveness and how it should innovate a new business model, establish a different set of business activities, or provide unique service value, so as to create an unique competitive advantage, to reap greater market opportunities and continually create competitive advantage. Based on past findings from analysts, the research on market competition and the development of future services, the plan is to promote a development strategy to our country telecommunication’s players and to assist them in the introduction of innovative services and creating a bigger value add proposition for industry players to study. The Asia Pacific Telecom has had over 3 millions users since July 2003. Using the competitive strategy on price, service…ext, these key factors let APT achieve the target user number.