Competitive strategies in Taiwan’s VoIP industry-a case study

• Main Authors: Chen,Wen-Hsiang, 陳文祥
• Other Authors: Kao, Jen-Lung
• Format: Others
• Language: zh-TW
• Published: 2011
• Online Access: http://ndltd.ncl.edu.tw/handle/47973564913940283696

碩士 === 輔仁大學 === 企業管理學系管理學碩士班 === 99 === In society today, as the popularity of the internet and the demands of bandwidth are increasing as well as the voice compression technologies. According to researches, globally, the usage of Voice over Internet Protocol (VoIP) is rapidly developing and the VoIP is becoming one of the best options for communication in the voice and video ways of communicating. Because of this, lots of big telecommunication companies are investing a lot of money in this field, hoping to take a bite from the apple. Recently the ITRI (Industrial Technology Research Institute) in Taiwan did a study of VoIP and focused on the usage, development, analysis, and research on internet broadband. They indicated that VoIP will become a very important industry in Taiwan in the next few years. That is why I chose to study this VoIP Topic. In order to fulfill this study, firstly I have to understand the entire industry’s background and current situation as well as progress, and then I select a company as a case study. During those days I collected the information and data through outside the market and inside the company. I used Porter’s Five Forces to analyses, then SWOT and TOWS have been applied into this study. I also interviewed the executives of the company, and some seniors’ managers from this field. The purpose was to try and find out what the factors that impact the progression of the industry are and find out what is the best way to remain their advantages, also looking forward to making a competitive strategies for long-term business. In this case study, I focused on this subject, through the theories of strategies and the company’s activity, and finally I summit this result. Hope this conclusion will not only provide a good suggestion to the further decision making for this company, but also provide a few contributions to Taiwan’s VoIP industry. Hopefully this report will definitely be helpful for further study as well.