| Summary: | 碩士 === 輔仁大學 === 織品服裝學系 === 99 === Due to the rapid economic development over a decade in China, the average income and knowledge are also increased, not to mention the expending ability has also been improved extensively. In the competitive China market, this study is to investigate how those clothing brand suppliers in Taiwan maintain a competitive leverage and make correct decisions to access to the China market. The axis of this study is to figure out what strategy is the clothing brand suppliers in Taiwan choose to approach when facing the rapid development of China market.
According to the analysis of secondary data and two cases’ study, the conclusion summary as following: Many clothing brand suppliers in Taiwan choose the exclusively investment to get into the China market with fully control, clearly powers, and responsibilities. Exclusively investment can avoid any of the joint venture partner transaction costs; also prevent leaking of classified information, which is why most clothing brand suppliers in Taiwan prefer exclusively investment when it comes to the China market. Besides, they use franchise strategy to reduce the country risk and heavy financial investment, and the culture distance. With the experience of Taiwan clothing retail investment in China, the business model tends to pursue longer-term relationship in brand management and customer orientation. Although the clothing brand suppliers in Taiwan would adjust their approaching strategies based on the internal and external factors of China market, and the ultimate is to strengthen market competitiveness and expand the share of market.
|
|---|
