A Study on Users' Participation Behavior, Perceived Service Quality and Satisfaction of Taipei Da-an Sports Center

• Main Authors: Huang, Ying-Jing, 黃瀅靜
• Other Authors: 楊志顯博士
• Format: Others
• Language: zh-TW
• Published: 2011
• Online Access: http://ndltd.ncl.edu.tw/handle/76111281988525115461

碩士 === 輔仁大學 === 體育學系碩士班 === 99 === Abstract The purpose of the study was to investigate the current status of residents' sports participation behavior, service quality perception and their satisfaction in Da-an District Resident Sports Center. The study also looked into the effects of demographic variables and participation behaviors on perceptions of service quality and satisfaction. A questionnaire survey was conducted to involve 500 subjects. A total of 426 valid responses were collected with a response rate of 85%. The data were analyzed using descriptive statistics, Chi square, independent-samples t-tests, one-way ANOVA, Scheffe’s method and Pearson’s product moment correlation techniques. The results of the study were as follows: 1.The typical participation behavior of a Da-an District Resident Sports Center user was to use the facility by purchasing a “regular permit”, for “1-2 times” per week, with “1-2 hours” every time, and at “14:01-17:00”; the service quality subscales, in a descending order of perception strength, were “Program and Facility”, “Employee’s Expertise”, “Service Contents”, and “ Uniqueness”; the participation satisfaction subscales, in a descending order of perception strength, were “Environmental Hygiene”, “Employee’s Services”, “Sports Facilities”, and “Product Information“. 2.There were significant differences on participation behaviors between/among subjects with different background variables. 3.There were significant differences on perception of service quality among subjects with different ages or educational degrees. 4.There were significant differences on perception of service quality among subjects with different consuming approaches or work-out sites. 5.There were significant differences on participation satisfaction among subjects of different educational degrees or marital status. 6.There were significant differences on participation satisfaction among subjects with different consuming approaches, using time periods, or work-out sites. 7.There was a significantly positive correlation between perception on service quality and participation satisfaction.