Growth Strategies of Taiwan Electronic Component Distributors

• Main Authors: Tsai, Wen-Long, 蔡文隆
• Other Authors: Wu, Chun-Guang
• Format: Others
• Language: zh-TW
• Published: 2011
• Online Access: http://ndltd.ncl.edu.tw/handle/86215349170083855796

碩士 === 輔仁大學 === 科技管理學程碩士在職專班 === 99 === According to the research done by Topology Research Institute made on October, 2009, the entire semi-conductor industry’s scales has reached a total of USD 207.2 billion worldwide and 36.5 billion in Taiwan in Year 2009. The IC distributors play the extreme important role for the entire supply chain and the industry. To those EMS manufactures, the values created by those ECD distributors include sales transaction, technology providing as well as the entire parts to inventory managements. However, either Synnex, WPG groups or any other similar competitor at the same type has its totally different management philosophy and corporate growth model to confront the dynamic changing industrial environments and the entire market slowdown due to the economic downturn brought by the financial crisis. However, either Synnex, WPG groups or any other similar competitor at the same type has its totally different management philosophy and corporate growth model to confront the dynamic changing industrial environments and the entire market slowdown due to the economic downturn brought by the financial crisis. However, either Synnex, WPG groups or any other similar competitor at the same type has its totally different management philosophy and corporate growth model to confront the dynamic changing industrial environments and the entire market slowdown due to the economic downturn brought by the financial crisis. This thesis will employ the infrastructure illustrated by “ Refined Growth” using three tier and three growth engine models, to clarify those growth strategies using by each key CEDs such as Synnex, WPG holding, WT microelectronics and Zenitron in their different stages of corporate growth. Also to analysis how their individual growth result from internal organic way or external way to proceed the strategies. Through this research of this thesis, we have realized each CED employ different strategies: Synnex has adapted the approach to largely extend its downstream dealers to arise its market scale and successfully extend its products to 3C area by its well-known cooperate brand name, comprehensive after service as well as M&A to successfully outline its growth blueprint; WPG holdings uses its powerful internal resource to enlarge its empire by taking mainly speedy M&A approach, this enable it become a strong No.3 market place in the global Electronic components industry; WT microelectronics however has taken another approach to grow its core business gradually first and then step into the new market by M&A such as its entry to Korean market. As to Zenitron growth comes from enterprise’s transformation to exceed the sales turnover of NTD 30 billion a year.