On the Competitive Strategy in the market of Consumption electronic products---Exemplified by HD Multi-media System

• Main Authors: Hu Gen Tuze, 胡庚足
• Other Authors: Lai Ting Chang
• Format: Others
• Language: zh-TW
• Published: 2011
• Online Access: http://ndltd.ncl.edu.tw/handle/49293228411953144550

碩士 === 玄奘大學 === 國際企業學系碩士班 === 99 === This study applied Analytic Hierarchy Process (AHP), attempted to construct a new model of product design assessment. The purpose of this research is find out the impacts of key success factors on choices and implementation of Hi-Tech firm’s competitive strategies in Taiwan. A system-product and module-product manufacturer of the HD multi-media system industry in Taiwan has been chosen as this research targets. The analytical framework of this research is based on David A. Aaker’s strategy analysis model, which categories strategies as competitive strategy. According to constructs affects HD multi-media system, the AHP helps decision makers find one that best suits their goal and their understanding of the problem. It provides a comprehensive and rational framework for structuring a decision problem, for representing and quantifying its elements, for relating those elements to overall goals, and for evaluating alternative solutions. In making the comparisons, the decision makers can use concrete data about the elements, but they typically use their judgments about the elements' relative meaning and importance. and integrates the government Coherent units opinion reference, hoped that serves purpose of this research.