Apply Knowledge Management Value Chain in New Product Development Performance

• Main Authors: Jung-Ting Li, 李榮庭
• Other Authors: Dong-Jenn Yang
• Format: Others
• Language: en_US
• Published: 2011
• Online Access: http://ndltd.ncl.edu.tw/handle/43293339576284714827

碩士 === 義守大學 === 企業管理學系碩士班 === 99 === As the market changes rapidly, developing new products to satisfy customers and exceed competitors is important to improve new product development performance. Market orientation is an important activity that helps enterprises to survive and make continuous improvements. Most enterprises have emphasized on shortening the time for developing new product into the market. The aim of this paper is to explore the relationship among knowledge management value chain (KMVC), new product development performance (NPDP), new product development strategy (NPDS), dynamic capability (DC) and market orientation (MO). Apply the quantitative research as methodology to do this research. The result indicated that MO has positive related to DC, NPDS, KMVC and NPDP.