Exploring the Relationship among Brand Awareness, Brand Image, Service Quality and Customer Satisfaction
碩士 === 義守大學 === 企業管理學系碩士班 === 99 === With the change of industrial structure, the consumers’ ability to identify brands has enhanced. Besides, the enterprises in 21st century have entered the "Brand Leadership Times" and enterprises value brand development. The above phenomena shows that i...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/71807528120208604967 |