The Research of Social Network for Printing Industry in Tainan

• Main Authors: Shih-Pin Wang, 王世彬
• Other Authors: none
• Format: Others
• Language: zh-TW
• Published: 2011
• Online Access: http://ndltd.ncl.edu.tw/handle/29377324215561138002

碩士 === 義守大學 === 管理學院管理碩士班 === 99 === Organizations compete intensely because of the tendency of globalization. Organizations in Taiwan are mostly small and medium-sized enterprises, and characteristics of small and medium-sized enterprise are small sized, and lack of resources, including lack of fund, channel and difficulties on acquire technologies, thus, companies create competitive advantage through organizing suppliers and increasing networks of partnerships. It has been confirmed that relationships between people will highly affect a company’s business development. The research goal is understand interpersonal interactions between people in charge of printing businesses and development of new businesses through discussing social networks of printing business in Tainan. The research is using multiple cases comparison and thorough interviews of case research, taking people in charge of Jing-yong-he printing company and Shin-mei printing company and Long-hong printing company in Tainan as research subjects. The results show that 1. People who are in charge of printing businesses may acquire information through friends, customers, people who are related to printing business and printing business owners in consultation networks. Amount those consultation networks, information provide from people who are related to printing business and printing business owners may have more business opportunities than others. And information acquisition is highly related to people who are in charge of printing businesses with their relations. 2. In emotional network. Business model in people who are in charge from local and long established companies are often conservative and old-fashioned, but new established companies are more active. Also, printing companies share information to each other, but only external business information. 3. In intelligent network, customers are the main business target, also the resource of information and intelligent, also, new established companies have better ability to get information and intelligent than old established companies. 4. In trust network, people who in charge of old local established companies take their friends as their trusted objects, and the new established companies are customers, other people who in charge in printing business are trusted secondarily, usually, people who in charge in the same business will get more information based on how much they trust in each other. Furthermore, to conclude based on the research, it would be better if people who are in charge for the printing businesses should have trust and interactions with people who are related to the business so that through the correlation of interaction and trust, people who are in charge have chance to get information or feedback from people who are related to the business. It is recommended that follow-up researchers should give interviews to more printing company in order to overlapping examination on their characteristics, or to complete the research by using partially quantitative design by questionnaire and fill by people who are in charge of the printing business.