Branding and Marketing in the Cultural and Creative Industry: A Case of TAKA-O Cake
碩士 === 國立高雄應用科技大學 === 國際企業系 === 99 === In the past few decades, Taiwan's industries are based on OEM (Original Equipment Manufacturing).When the world have put much emphasis on the development of soft power, Taiwan also follow the trend to new industries - cultural and creative industries, in t...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/99891797272746325470 |