The Effect Electronic-Word-of-Mouth and Information Source Credibility of Restaurant Consumer Intention
碩士 === 龍華科技大學 === 商學與管理研究所 === 99 === This research was aimed at exploring the relationships among message’s trust of electronic-word-of-mouth, source credibility of electronic-word-of-mouth and purchase intention. The results showed that:（A）research analysis shows that the credibility of informatio...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/72536430683645484294 |