A STUDY ON THE PERCEPTION OF LEISURE BENEFITS AND SATISFACTION TOWARDS PLANNING OF INCENTIVE TRAVEL - A CASE STUDY FOR THE EMPLOYEES OF CATHAY LIFE INSURANCE COMPANY

• Main Authors: Chi-Ting Chang, 張琪婷
• Other Authors: Jin-Juh Hwang
• Format: Others
• Language: zh-TW
• Published: 2011
• Online Access: http://ndltd.ncl.edu.tw/handle/58236941355273249702

碩士 === 嶺東科技大學 === 觀光與休閒管理研究所 === 99 === The incentive travel has already formed modern enterprises and encouraged sales to manage tools importantly gradually, and it also becomes more and more popular in Taiwan, especially in the insurance industry, enterprises do the proper design encouraging sales to reach the annual target by this system, its operations and motivating effects is noticed day by day. This study aims at exploring Enterprise award for leisure tourism employees benefit based on research conditions of perception. The research uses closed structure questionnaire survey. The study examined Cathay Life Insurance Company, which organizes overseas Enterprise incentive meetings on a regular basis each year for more than five years of required experience and undertake joint participation of 1500 or more overseas incentive travel to understand the incentives overview of operations. The sampling includes purposive sampling in which questionnaires were disseminated by mail to qualify for incentive travel of business personnel, and 613 effective samples were collected, the effective respond rate was 87%. Using SPSS to statistically analyzing surveys being collected. The results of this study will provide the future standard reference for designing the incentive travel tourism or business.