The derivative financial commodity life cycle and the purchase consumer behavior

• Main Authors: Tzu-Han Tao, 陶子涵
• Other Authors: Hsiu-Li Chen
• Format: Others
• Language: zh-TW
• Published: 2011
• Online Access: http://ndltd.ncl.edu.tw/handle/36456250166183432951

碩士 === 銘傳大學 === 財務金融學系碩士在職專班 === 99 === In general, consumer demand will help to master derivatives sales success in the market. However, the tendency of consumers to purchase more treacherous while filling the market situation of the war. Accordingly, this paper has four main purposes: 1. Affect consumer purchase behavior of derivatives life cycle. 2. Derivatives of innovation diffusion effect on consumer purchase behavior. 3. Consumers with different risk derivatives of purchase. 4. The new derivatives subject to how long to get consumers. Methods of this study are based on multivariate statistical analysis methods to explore the "consumer buying behavior," "life cycle derivatives" and "derivatives spread effect" of relationship. Empirically, the Taiwan Stock Index Futures or purchased stock futures-linked bonds and other derivatives of the general public for the test objectives, and to facilitate sampling questionnaires. Number of copies of 300 questionnaires were returned and remove invalid questionnaires, the final total of 201 valid questionnaires were returned effective sample rate of 67.0%. TAIEX which purchased a total of 94 valid questionnaires, representing 46.8% of the number of valid samples; bought stock futures total of 161 valid questionnaires, representing 80.1% of the number of valid samples; bought-linked bonds of the valid questionnaires were 137, 68.2% of total samples. The empirical analysis of the results as: 1. Different derivatives of the product life cycle, consumers have different willingness to buy, TAIEX-linked bonds with the two willingness to buy goods in the maturity stage significantly higher than the other. 2. Personality traits, involvement does affect Taiwan Stock Index Futures, Stock Futures-linked bonds with the three derivatives in buying, but the degree of innovation-linked bonds for the impact was not significant. 3. Similarly, the values will be significantly Taiwan Stock Index Futures and the willingness to buy stock futures, but for the impact-linked bonds is not obvious. 4. Positive impact on income and education TAIEX willingness to buy and stock futures, and age does not affect the purchase of derivatives will. Regard to gender, men TAIEX significantly higher than willingness to buy women, in-linked bonds are significantly lower than women. 5. Profitability is expected to buy derivatives is one of the purposes, and therefore significantly influence the purchase of derivatives will.