A STUDY FOR PURCHASE MOTIVATION OF CONSUMERS FOR HEALTH INSURANCE SOLD BY PROPERTY INSURANCE COMPANY
碩士 === 銘傳大學 === 風險管理與保險學系碩士在職專班 === 99 === This study is to discuss the purchase motivation of consumers for health insurance sold by property insurance company join the health insurance market. The results of study are presented as following: 1.There are 90% of consumers know that health insurance...
Main Authors: | Sue-Ling Lin, 林淑鈴 |
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Other Authors: | Jhih-Ling Chiu |
Format: | Others |
Language: | zh-TW |
Published: |
2011
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Online Access: | http://ndltd.ncl.edu.tw/handle/02044126624218248266 |
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