The Relationship among Experiential Marketing,Experiential Value, Customer Satisfaction and CustomerLoyalty:An Empirical Study of TAIPEI City Wanhua ＆ Songshan Sports Center
碩士 === 銘傳大學 === 國際企業學系碩士在職專班 === 99 === This study focuses on the impact of experiential marketing and experiential value on customer satisfaction and customer loyalty. The research will be surveying the opinions of customers from Taipei Wanhua and Song Shan Sports Center by filling out questionnair...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/11099874943752281476 |