A case study on the Business Strategy of Photoelectric Sensor Manufacturers

• Main Authors: Chia-Ming Kuo, 郭家鳴
• Other Authors: Mei-Jui Sun
• Format: Others
• Language: zh-TW
• Published: 2011
• Online Access: http://ndltd.ncl.edu.tw/handle/70502760576158461954

碩士 === 銘傳大學 === 國際企業學系碩士在職專班 === 99 === Photo sensor was widely used in automation machine, different photo sensor was developed to use in different industry, it made the photo sensor industry vigorous in these year. The sensors have been widely used in some developed countries such as Germany, Japan, and the US. These countries also have their leading manufacturers. These manufacturers not only maintain sustainable development domestically but also expand their market internationally. Through case study, the collected data is examined by Porter''s Five Forces Analysis and SWOT Analysis to understand the market and development trend of industrial sensors. Furthermore, the comprehensive marketing strategies are suggested for the studied company. After case study, the result we provide some suggestions to do for the operator. Different background can choose the best strategy.