The Commercialization, Space and Innovation Strategy of CNEX Documentary

• Main Authors: Nian-Jhen Wu, 吳念真
• Other Authors: 作者未提供
• Format: Others
• Language: zh-TW
• Published: 2011
• Online Access: http://ndltd.ncl.edu.tw/handle/45375979841119807008

碩士 === 銘傳大學 === 傳播管理學系碩士班 === 99 === CNEX, a non-profit organization, is a large scale documentary films promotion, production and delivery institution in Taiwan. Besides, CNEX begins to take shape in Taiwan, Hong Kong, and Mainland China setting goals to establish and develop a library of global Chinese non-fiction works and to preserve visuals and cultures of Chinese communities. For this reason, this research would take CNEX for a case to find out the current status of documentary industry and how to improve the environment on documentary development in Taiwan. Methods applied to this research include literature review and in-depth interview. This research aims at exploring the Chinese documentaries promotion in the global market through CNEX with the strategy of commercialization, space, and innovation. Compared co-production and co-promotion strategy of CNEX with older fundraising and showing in local place of independent filmmaker, the broad eyesight on Taiwanese film industries has been established. This study paid close attention to the places where show the documentaries. Besides playing everywhere around towns by independent filmmakers in grassroots organization, documentaries are also showing on cinemas, film festival, television or other digital platform and overseas channels nowadays. This situation verifies that documentaries showing platform in Taiwan are more diverse than before. Therefore, the narrative structure of documentary was also changing with a new form.