Linking the Color Image of Websites, Consumer Emotional States and Purchase Likelihood: Using the Site Types as Moderators
碩士 === 銘傳大學 === 資訊管理學系碩士班 === 99 === The purpose of this study was to find out the color image of websites in different type of sites that effect on consumer emotional states and purchase likelihood. In more recent years, we have seen mounting evidence of influence of consumers’ emotional response f...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/20017815289076216058 |