A Study of the Consumers Purchase Travel Products Produced by Airlines Alliance
碩士 === 銘傳大學 === 觀光事業學系碩士在職專班 === 99 === The purpose of this study is to investigate the extent of consumers’ awareness, demand, and intention of purchase towards products of airline strategic alliances (ASA). To attain the purpose mentioned above, a self-developed questionnaire entitled “Inventory o...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/15803923970645661669 |