Advertising effectiveness on area of cigarette warning labels, advertising appeals and involvement
碩士 === 國立政治大學 === 企業管理研究所 === 99 === The anti-smoking campaign and relative policies is growing around the world in these years. However, there were not much related researches in Taiwan. In addition, our anti-smoking policy really fallen behind which compared to other developed countries. It’s beca...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/77572921635145426005 |
